Post by account_disabled on Dec 20, 2023 19:36:29 GMT -8
All these players are therefore in . To the detriment of manufacturers since the approach of distributors and pure players is generally more effective (manufacturers are not necessarily intended to sell directly, therefore less SEO imperative). The problem is that on the product in question, consumer usage is different. The way they find out about this product and buy it (the very name of the product) is not the same as that of manufacturers. The gap is enormous: 3,600 requests per month on average for the “industrial” name used by distributors and… 31,000 (nearly 10 times more) for the general public name. Paradoxically, it is the term for which there is the least demand that is the most difficult to reference and be visible (but logical since it is the term used by manufacturers and resellers).
Simply listening to your market would allow any player to reach 10 times more people with Email Data constant marketing effort and budget. This is a “blue ocean” strategy. We therefore do not waste our time (or our budget) when we take the time to be interested in our customers, what they are looking for and how. I have dozens of examples like these, in almost every sector: insurance, financial services, real estate (professional or residential), banks, automobiles, energy, employer branding, leisure, IT, health, industry… Everyone does the same thing… or almost Each time we conduct an analysis for a client (we always analyze a few competitors) we find almost the same results.
We find a huge lack of knowledge and adaptation to the reality of an online market. My BtoB / BtoC experience offline and online The BtoB/BtoC opposition, for me, is the same thing. Online, we keep our offline reflex and this difference displayed between the 2 worlds. Offline, this contrast is fully justified. In my operational career (sales and marketing), I worked in BtoC (Canderel, fruits and vegetables, Evian cosmetics, Dryel, Swiffer, Fébrèze, CanalPlus, CanalSat, Pringles, Sunny Delight, etc.) and in BtoB (Danone for collective catering). , L’Oréal Coiffure, Cegetel “7” landline, American Express, L’Amy glasses, paper/cardboard/packaging, etc.).
Simply listening to your market would allow any player to reach 10 times more people with Email Data constant marketing effort and budget. This is a “blue ocean” strategy. We therefore do not waste our time (or our budget) when we take the time to be interested in our customers, what they are looking for and how. I have dozens of examples like these, in almost every sector: insurance, financial services, real estate (professional or residential), banks, automobiles, energy, employer branding, leisure, IT, health, industry… Everyone does the same thing… or almost Each time we conduct an analysis for a client (we always analyze a few competitors) we find almost the same results.
We find a huge lack of knowledge and adaptation to the reality of an online market. My BtoB / BtoC experience offline and online The BtoB/BtoC opposition, for me, is the same thing. Online, we keep our offline reflex and this difference displayed between the 2 worlds. Offline, this contrast is fully justified. In my operational career (sales and marketing), I worked in BtoC (Canderel, fruits and vegetables, Evian cosmetics, Dryel, Swiffer, Fébrèze, CanalPlus, CanalSat, Pringles, Sunny Delight, etc.) and in BtoB (Danone for collective catering). , L’Oréal Coiffure, Cegetel “7” landline, American Express, L’Amy glasses, paper/cardboard/packaging, etc.).