Post by account_disabled on Mar 5, 2024 2:04:32 GMT -8
You already know perfectly well what your website is about, but are you equally certain that the "topic" you are dealing with is clear to Google too? It may seem banal to you, but don't forget that - however advanced - Google remains a software called upon to make attributions of meaning and value on the basis of precise parameters. In this article we talk about classification , relevance and relevance of web pages. The inspiration comes to me from a question posed in the SEO Facts group, which apparently trivial, actually opens up to a series of considerations that are anything but obvious, but only for attentive observers. Type of website and search intent The first thing to take into consideration when thinking about theming is the website itself. Is this a blog? (And what kind?), of a newspaper? of a forum? Is it a vertical company site on the services offered?, an e-commerce? Already starting from these important differences, Google practices a classification that involves the exclusion or inclusion of the contents of a certain type of website from the response pages resulting for certain searches. To give a recent example, if you have a blog on fashion topics, in recent months you may have experienced a drop in visits on pages dealing with "collection + year + brand name".
This decline is trending and can be studied by observing the SERPs resulting from searches Venezuela Phone Number on fashion brands, which until November showed results from thematic blogs and magazines and now only results from e-commerce sites. What has happened in practice is that the intent of a search has shifted from informational to transactional . Now, given that Google does not move search intent arbitrarily, but always on the basis of users' manifest interests, two things can happen: The search intent has definitively shifted to the transaction, because brand sites in the fashion sector are gradually setting up their internal e-commerce, furthermore people are increasingly used to purchasing online and add that physical stores are often closed due to Covid, so as much as I can improve the contents on the blog, I will no longer position myself for certain keys that once brought me traffic. The search intent is temporarily shifted , because around Christmas it is normal for certain searches to be carried out with the intention of purchasing rather than inquiring. Likewise, the situation persists in the month of January because there are sales.
Now, only time will tell us how things are, but this first important example serves to grasp the importance as well as the fascinating complexity that hides behind an appropriate thematization. A first consideration is therefore that what works today may not work tomorrow, so the most accurate and relevant thematization that you can conceive upstream may become unsuitable over time depending on the social transformations that underlie the research intentions. Nice catch, right? Classification (how not to make mistakes) To try to limit the damage, it will be advisable to create as narrow a focus as possible upstream of the type of content to be created and offered to users. Let's try this: if I have a technical blog, I can produce guides on the topic of interest. The guides are evergreen content, intended to be usable - and generate traffic - over time. If I have a technical blog I can also publish sector news , but I have to pay attention to several things. The news I choose to publish, for how long is it interesting? One year? A month?, a day? That's not to say that you can't also publish current news on your website, but if you do, you'll have to pay even more attention to the balance between evergreen content and news with a short life cycle.
This decline is trending and can be studied by observing the SERPs resulting from searches Venezuela Phone Number on fashion brands, which until November showed results from thematic blogs and magazines and now only results from e-commerce sites. What has happened in practice is that the intent of a search has shifted from informational to transactional . Now, given that Google does not move search intent arbitrarily, but always on the basis of users' manifest interests, two things can happen: The search intent has definitively shifted to the transaction, because brand sites in the fashion sector are gradually setting up their internal e-commerce, furthermore people are increasingly used to purchasing online and add that physical stores are often closed due to Covid, so as much as I can improve the contents on the blog, I will no longer position myself for certain keys that once brought me traffic. The search intent is temporarily shifted , because around Christmas it is normal for certain searches to be carried out with the intention of purchasing rather than inquiring. Likewise, the situation persists in the month of January because there are sales.
Now, only time will tell us how things are, but this first important example serves to grasp the importance as well as the fascinating complexity that hides behind an appropriate thematization. A first consideration is therefore that what works today may not work tomorrow, so the most accurate and relevant thematization that you can conceive upstream may become unsuitable over time depending on the social transformations that underlie the research intentions. Nice catch, right? Classification (how not to make mistakes) To try to limit the damage, it will be advisable to create as narrow a focus as possible upstream of the type of content to be created and offered to users. Let's try this: if I have a technical blog, I can produce guides on the topic of interest. The guides are evergreen content, intended to be usable - and generate traffic - over time. If I have a technical blog I can also publish sector news , but I have to pay attention to several things. The news I choose to publish, for how long is it interesting? One year? A month?, a day? That's not to say that you can't also publish current news on your website, but if you do, you'll have to pay even more attention to the balance between evergreen content and news with a short life cycle.